Newbie's Guide: The Ultimate 2025 Instagram Shop Setup Tutorial

With the rise of social media e-commerce, Instagram Shops have become an important platform for brands and individual merchants to reach consumers around the world. If you are a novice and are preparing to embark on an Instagram e-commerce journey in 2025, then don’t miss this latest entry tutorial! From account setup to product listing, I will show you step by step how to successfully open your online store on Instagram~ Save it now!

Ⅰ.What do you need to prepare before opening a store?

1. The latest version of IG

2. Have an Instagram business account and do not need to convert it to a business account

3. A Facebook Business Manager account

4. Have a website with buying and selling functions

Ⅱ.IG store entry tutorial

To open a shop on Instagram, follow these steps:

1. Convert to a business account

Go to Settings, select the "Account" option, switch to business account mode, and choose the category that best describes your business. Complete the business information, including business hours, address, contact number, and brand official website link.

2. Connect with Facebook page

Edit your profile on Instagram, find the "Page" option, select an existing Facebook page to connect, or create a new Facebook page.

3. Synchronize product catalog

Prepare a catalog of all the products you sell. If you already have a Facebook store, you can sync the product information directly; if not, you can manually upload the product catalog to Facebook Business Manager. Select your Facebook store in the store settings, and the product information will be automatically synced to Instagram. Note that new stores should not use promotional tags with more than 200 SKUs or complex product category tags.

4. Submit for review

Open the menu in Instagram, go to "Settings", select the "Shopping" option, and submit your account for review. The review process may take a few days, so please be patient.

5. Release products

After the review is passed, you can publish products on Instagram. Go to "Settings"--"Business"--"Shopping", select the product catalog to connect, and then click "Done".

6. Promote products

Use shopping posts and stories to showcase products. You can add tags pointing to the products in pictures or use stickers in stories to point to products to entice users to buy.

Ⅲ.Things to note when opening a store

1. Don’t sell virtual goods: Instagram Shop mainly supports the sale of physical goods, and is not allowed to sell services or other virtual goods.

2. Prevent store association: Many merchants choose to open multiple stores. It is important to prevent store association, including registration information and IP addresses, otherwise they are likely to be blocked.

3. Fixed IP device: Do not switch IP addresses frequently. Make sure the login IP is fixed and pure. Avoid using public unclean IPs. Otherwise, if the IP is contaminated, the account will be restricted or banned. You can use IPFoxy to provide your store with a pure and independent IP address, which minimizes the possibility of being blocked due to an impure IP address.

The above are the basic steps and tips for opening a store on Instagram. I hope this article can help you. Thank you for watching!