Annual Review: Top 10 Platforms for sellers to Consider in 2025

With the advancement of globalization and the rapid development of digital technology, cross-border e-commerce has become an important force in promoting international trade. In 2025, many cross-border e-commerce platforms have shown strong growth potential and competitiveness in the global market. The following are the 10 most noteworthy cross-border e-commerce platforms in 2025. They have their own characteristics and provide sellers with diverse market opportunities. If you are interested, please read on with me~

1. Amazon

Amazon is one of the world's largest e-commerce platforms, covering many countries and regions around the world and has a huge user base.

(1) Fee structure: including monthly service fee, commission fee and withdrawal fee. The monthly service fee varies according to the site. The North American site is 39.9 USD/month and the European site (except the UK) is 39 EUR/month. The commission fee is between 8% and 15%.

(2) Platform support and services: Provide all-round support to sellers, including logistics, warehousing, advertising promotion, etc.

(3) Features: It has a complete logistics system and seller support system, which has attracted a large number of sellers. Amazon also pays attention to consumer needs and improves user experience through big data analysis and artificial intelligence technology.

(4) Recommended Sellers: Recommend new sellers who have certain product purchasing capabilities and can invest a certain budget and conduct marketing on the Amazon platform. Suitable for sellers who want to quickly enter and test the market, especially the North American and European markets.

2. eBay

eBay is a world-renowned online auction and shopping website with a unique C2C model, covering many countries and regions around the world.

(1) Fee structure: mainly includes insertion fee, transaction fee and optional additional fees. Commission fee ranges from 3% to 12%.

(2) Platform support and services: providing transaction protection, dispute mediation and other services.

(3) Features: The platform provides a strict credit evaluation system, convenient transaction methods and a rich variety of products.

(4) Recommended Sellers: Suitable for sellers of small quantities or second-hand goods, especially individual sellers, enthusiasts or small businesses.

3. TikTok Shop

TikTok Shop is a cross-border e-commerce platform under Douyin, covering many countries and regions around the world.

(1) Fee structure: mainly includes platform usage fees and commission fees. The platform usage fee is determined according to the store level and sales volume, and the commission fee is between 4% and 15%.

(2) Platform support and services: providing logistics, advertising and other support.

(3) Features: TikTok Shop uses short videos and live broadcasts to promote products, thereby increasing user conversion rates.

(4) Recommended sellers: TikTok Shop is suitable for merchants with social marketing capabilities, pursuit of localized operations, strong brand strength, obvious supply chain advantages, and cross-border e-commerce experience.

4. Wish

Wish is a cross-border e-commerce platform focusing on mobile terminals, covering many countries and regions around the world.

(1) Fee structure: mainly includes platform usage fee and commission fee. The platform usage fee is determined according to the store level and sales volume, and the commission fee is between 10% and 15%.

(2) Platform support and services: providing logistics, advertising and other support.

(3) Features: Wish has won the favor of consumers with its fast and convenient shopping experience.

(4) Recommended sellers: Suitable for sellers who can provide high cost-effective products and are suitable for price-sensitive consumers. Suitable for sellers who already have certain cross-border e-commerce experience and hope to expand into new platforms.

5. Shopee

Shopee is one of the leading e-commerce platforms in Southeast Asia, covering many countries and regions in Southeast Asia.

(1) Fee structure: mainly includes commission fees, advertising fees and transaction fees. Commission fees depend on the type of goods and sales volume. Commission fees range from 1% to 15%.

(2) Platform support and services: providing support in logistics, warehousing, advertising promotion, etc.

(3) Features: Shopee combines shopping and entertainment through live streaming and short videos, thereby enhancing users’ shopping experience.

(4) Recommended sellers: The Shopee platform is suitable for a variety of sellers, especially small and medium-sized businesses and cross-border e-commerce sellers who want to quickly enter the Southeast Asian market.

6. Lazada

Lazada is a comprehensive e-commerce platform in Southeast Asia, covering many countries and regions in Southeast Asia.

(1) Cost structure: mainly includes commission fees, advertising fees and logistics fees. Commission fees depend on the type of goods and sales volume. Commission fees range from 6% to 20%.

(2) Platform support and services: providing support in logistics, warehousing, advertising promotion, etc.

(3) Characteristics: Lazada has enhanced the internationalization of its platform by cooperating with local brands.

(4) Recommended sellers: Suitable for sellers who already have some cross-border e-commerce experience and want to expand into the Southeast Asian market. Suitable for sellers who already have a stable supply chain and can meet the needs of the Southeast Asian market.

7. Etsy

Etsy is an e-commerce platform that focuses on handmade design products and has a wide market coverage.

(1) Fee structure: mainly includes platform usage fee and commission fee. The platform usage fee is US$0.2 per item, and the commission fee is between 6% and 7%.

(2) Platform support and services: providing advertising promotion, payment support, etc.

(3) Features: The platform has high requirements for product quality and creativity. Products are mainly hand-designed, with the advantages of greater product profits and low store opening costs.

(4) Recommended sellers: Etsy is suitable for small businesses and independent artists who sell original, handmade and personalized products.

8. TEMU

TEMU is a cross-border e-commerce platform launched by Pinduoduo, mainly targeting the global market.

(1) Cost structure: mainly includes commission fees and advertising fees. Commission fees depend on the type of goods and sales volume. Commission fees range from 5% to 10%.

(2) Platform support and services: providing logistics, warehousing and other support.

(3) Features: TEMU mainly provides home gardening, pet supplies, clothing, electronic products and other categories, and is characterized by low prices.

(4) Recommended Sellers: Temu is suitable for sellers of all sizes and types, especially factory-type sellers and merchants with strong supply chains who want to enter overseas markets with price advantages.

9. OZON

OZON is Russia's leading e-commerce platform, mainly targeting the consumer markets in Russia and the CIS countries.

(1) Cost structure: OZON’s cost structure includes commission fees, logistics fees, and possible advertising and promotion fees. The commission fees range from 3% to 17%.

(2) Platform support and services: OZON provides sellers with a full range of logistics support, including warehousing, sorting, packaging and delivery services. In addition, OZON also provides customer service support to handle buyer inquiries and return and exchange requests, as well as data analysis tools to help sellers optimize their sales strategies.

(3) Features: The platform is characterized by its rich product selection, convenient shopping experience and efficient logistics services, and is deeply loved by Russian consumers.

(4) Recommended sellers: OZON is suitable for sellers of all sizes and types, especially those who want to expand into the Russian and CIS markets.

10. SHEIN

SHEIN is a fast-growing cross-border e-commerce platform that mainly targets the global young consumer market, especially in North America, Europe and Asia, with a broad user base. The commission fee is between 10% and 15%.

(1) Cost structure: SHEIN’s cost structure mainly includes commission fees, logistics fees, and possible advertising and promotion fees.

(2) Platform support and services: SHEIN provides sellers with comprehensive logistics support. At the same time, the platform also provides data analysis tools, marketing support and customer service.

(3) Features: SHEIN is characterized by fashion, speed and low prices. The products on the platform are novel in design, diverse in style and affordable in price, and are deeply loved by young consumers around the world.

(4) Recommended Sellers: SHEIN is suitable for sellers who want to quickly enter the global young consumer market, especially those with fashion design capabilities, quick response to market changes and strong supply chain.

In summary, the 10 most worthwhile cross-border e-commerce platforms in 2025 have their own characteristics, covering different market areas and product categories. When choosing a platform, sellers need to make comprehensive considerations based on their own product characteristics and target markets. Finally, I wish you all a prosperous cross-border business in 2025~