Temu New Rule: Must Hot Items Migrate to Semi-Managed? How Sellers Can Navigate

Recently, Temu launched the "One-click Cross-Entity Product Migration" (same item binding) function to facilitate sellers to migrate products from fully managed stores to semi-managed stores. Although there is no explicit order to force migration, sellers may still face the risk of reduced traffic if they do not migrate.

In recent years, the rules of cross-border e-commerce platforms have been constantly changing. Even the launch of a new function can actually reflect changes in the industry situation and international policies. Faced with the unpredictable situation, how should cross-border e-commerce sellers, including Temu sellers, respond?

Ⅰ. Migration Function

1. One-click product transfer across entities

Fully managed stores can initiate cross-entity product transfer authorization and bind with other entities, but the bound entity must have a semi-managed store. After the authorization is successful, the semi-managed store under the bound entity can move the popular products of the fully managed store under the current entity.

In the product list of the product management module, you can see the newly added one-click product transfer function. It supports one-click transfer and publishing of products under the same entity's fully managed store to the semi-managed store. At the same time, the transferred products can inherit the sales volume and comments of the original products.

2. Migration Advantages

The platform provides merchants with the function of binding the same product between full-hosting and semi-hosting. After the operation is completed, the products transferred from full-hosting to semi-hosting can obtain more traffic and higher weight in marketing and search recommendations. At the same time, in the subsequent price verification process, such products can also obtain more efficient and priority link docking.

3. Reasons for Migration

Obviously, Temu is accelerating its transformation to semi-hosted services. In the first few months of this year alone, the US tariff policy has changed several times, but the general trend of increasing tariffs and costs has not changed. Temu's current low-price competition strategy is bound to be unsustainable. The transformation to semi-hosted services can reduce fulfillment costs through local logistics and other methods. Therefore, sellers also need to pay close attention and actively optimize their operating strategies.

Ⅱ. Sellers’ response strategies

1. Re-evaluate your operating model

In the full-hosting model, sellers only need to supply goods, but in the semi-hosting model, sellers can independently decide on logistics and other operational plans. Under the general trend of industry and tariff policies, in the long run, the platform will focus on promoting semi-hosting business and may introduce support policies for semi-hosting. The traffic of fully-hosted goods may decline. For sellers who do not have semi-hosting stores, adjusting their pricing strategies and transitioning to the semi-hosting model in a timely manner will help improve efficiency, reduce costs and certain risks.

2. Complete the migration in a timely manner

Use the new function to quickly complete the migration of hot products to semi-hosted stores. Just like the migration advantages mentioned above, you can obtain subsequent platform support discounts.

3. Logistics and warehousing optimization

The introduction of the new function is to reduce the impact of tariff changes. In addition to choosing a lower-cost logistics solution, the general direction of "logistics localization" is more advantageous. Domestic delivery is adopted, local high-quality logistics and warehousing partners are selected, and goods are prepared in a timely manner. This can not only reduce tax costs, but also improve logistics and fulfillment efficiency.

4. Follow the latest information

Continuously following the latest news on the platform and national policies, such as the semi-custodial support or subsidy plan that Temu may launch in the future, and adjusting operational details in a timely manner can also further reduce costs.

5. Store stability maintenance

In the context of unstable industry and platform policies, it is very helpful to use agents to assist stores in maintaining stability and responding to platform monitoring. Using IPFoxy's high-purity exclusive IP, configured in the fingerprint browser, provides a safe and independent network environment for the store, which is not only convenient for store management, but also can effectively prevent association and ensure the stability of the store.

Ⅲ. Final Thoughts

Temu’s new features are launched to cope with changes in the overall environment, and sellers must also re-evaluate and optimize their strategies as soon as possible.