2024 GMV Exceeds 300 Billion! How Can ECommerce Sellers Join Coupang?

Coupang achieved significant growth in GMV (gross merchandise volume) in 2024, with a total market GMV exceeding 60 trillion won (approximately RMB 330 billion), making it one of the leading e-commerce platforms in South Korea.

As one of the countries with a high e-commerce penetration rate, South Korea's e-commerce industry has been growing rapidly in recent years. Compared with markets such as Europe and the United States, the competition in the Korean e-commerce market is relatively small, making it a blue ocean market with more opportunities for Chinese sellers.

Ⅰ. What is Coupang?

Coupang is one of the most well-known e-commerce platforms in South Korea, famous for its own logistics system and "rocket delivery", and ranks first in the number of monthly active users in South Korea. Coupang provides sellers with two service plans - "Coupang Korean Local Rocket Growth Plan" and "Coupang Global Logistics Service Plan (CGF/CGF LITE)", that is, local stores and stores, which has attracted many sellers to join.

Ⅱ. Coupang entry process

1. Preparation materials for settlement

• Company business license: must be valid for at least one month from the date of application.
• Proof of identity: ID card (or driver's license) with a remaining validity period of more than 3 months. Passport is also acceptable. If you provide an ID card, both the front and back sides must be submitted.
• Bank account proof: Account opening certificate/account list/account opening license/basic deposit account information issued by the bank. Submit only one of the following.
• Contact proof: A telephone bill invoice from any month in the past six months, and the name of the legal person or business contact person or the company name must be displayed. If the telephone bill invoice is submitted by the company's business contact person, additional materials with the company's seal and the signature of the company's legal person must be submitted, such as employment certificate, labor contract, etc.
• Other platform settlement vouchers: The settlement vouchers must be able to confirm the platform name, company or legal person name, sales amount, clear sales cycle and currency type.

2. Preparation tools for entry

IP anti-association is an essential step for the maintenance and operation of e-commerce stores.

• Fingerprint browser: The fingerprint browser can isolate the network environment where the store is located, disguise the device information, and allow the store to run stably in an independent fingerprint environment.
• Proxy IP: Configure the proxy IP in the fingerprint browser to hide the real IP to further prevent association. However, you must choose a high-quality proxy, such as IPFoxy, whose high purity and stable connection static IP can fully meet the needs of store stability.

3.Seller registration process

• Go to the homepage and click "Open a store now".
• The system will ask the user if they already have a WING account (WING is Coupang's seller backend management system, used to list products, manage orders, handle customer inquiries, etc.). New sellers click "No, register now".
• Register for a Coupang marketplace account: You need to fill in your name, business location, business license, company name, login username, etc. in English. Note that the Coupang Marketplace login username is different from the WING login username. The Coupang Marketplace login username is used to submit the seller application. Then verify your email address and click "Apply to Become a Seller".

4. Application process

Create a WING login username - fill in company details - fill in contact details (fill in at least one business owner or legal representative) - fill in bank account details - upload the above-mentioned entry materials such as ID card/passport, company business license, bank account certificate, contact information certificate, other platform settlement certificates and other supplementary documents - finally submit the application. The review usually takes 5-10 working days. If the number of registrations is too large, it may take longer. You will receive an official email after the review is passed.

Ⅲ. Final Thoughts

Seize the blue ocean opportunity of Coupang's e-commerce and use reliable network tools and operational strategies to help seize new heights in e-commerce.