Trends in Mobile Traffic Usage for Affiliates in 2024

Mobile traffic continues to gain momentum, becoming a key focus for arbitrage specialists worldwide. In 2024, mobile devices remain the primary source of internet traffic, creating new opportunities for affiliate marketing professionals to monetize and optimize their campaigns. This article explores key trends in mobile traffic usage for affiliates in 2024.

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1、Rise of Apps and In-App Advertising Mobile apps dominate smartphone usage, with content consumption through apps (games, social media, messengers, streaming services) far exceeding mobile web browser use. In response, advertisers are investing heavily in in-app ads.

• • Trend: Growth of in-app advertising in arbitrage and improved monetization through mobile apps.

  • Tip: Use ad networks that provide access to in-app inventory, such as AppLovin, Unity Ads, and ironSource. Mobile apps offer broader reach and lower CPC, helping scale ad campaigns.

2、Interactive Ad Formats Mobile traffic allows for experimentation with new, interactive ad formats. Video ads, stories, native ads, and interactive carousels are especially popular.

• • Trend: Interactive formats like Playable Ads, clickable video ads, and vertical videos (e.g., TikTok, Instagram Reels).

  • Tip: Use interactive ad formats in campaigns, as these grab attention and increase engagement, potentially leading to higher conversions.

3、Growth in Mobile Payments and M-Commerce Mobile payments are now standard, especially in emerging markets. Payment systems like Apple Pay, Google Pay, and local solutions simplify purchasing on mobile devices.

• • Trend: Expansion of mobile commerce (m-commerce) and improved conversion rates from streamlined payments.

  • Tip: Integrate mobile payment solutions in your landing pages and campaign flows, especially in markets where mobile payments are dominant.

4、Growth of TikTok and Other Short-Video Platforms TikTok leads among short-video platforms, but competition from Instagram Reels and YouTube Shorts is growing, creating significant opportunities for mobile affiliate marketing among younger audiences.

• • Trend: Ads on short-video platforms are becoming more competitive and effective for mobile traffic.

  • Tip: Focus on TikTok Ads and short video formats. Experiment with viral trends, collaborate with micro-influencers, and create engaging content quickly.

5、Programmatic and Automated Mobile Traffic Purchasing More affiliate specialists are using programmatic mobile traffic purchasing through DSP platforms. Programmatic advertising optimizes traffic buying and allows precise targeting.

• • Trend: Automation of mobile traffic purchases through DSP platforms and AI-supported ad networks.

  • Tip: Use programmatic platforms for precise targeting. Popular DSPs like MediaMath, Google DV360, and AppNexus provide high-quality mobile traffic with flexible campaign settings.

6、Focus on Privacy and Data Security With stricter regulations like GDPR and CCPA, users are increasingly concerned about data privacy. This impacts mobile traffic approaches, requiring more transparent and secure data practices.

• • Trend: Increased regulation on data privacy and solutions that work without cookies.

  • Tip: Integrate tools that work without cookie tracking and use contextual or interest-based targeting. Stay updated on privacy regulations to avoid penalties.

7、Hyperlocal Targeting and Interest in Regional Markets Mobile devices enable precise user location tracking, allowing for hyperlocal targeting, especially useful in regional arbitrage campaigns.

• • Trend: Increase in campaigns using hyperlocal targeting on mobile devices.

  • Tip: Use location data to create hyperlocal offers, especially in niches like e-commerce, dining, delivery, or services.

8、Revival of Push Notifications and Subscription-Based Advertising Push notifications and subscription models are regaining popularity, providing a powerful tool for engaging mobile audiences and bringing them back to landing pages or apps.

• • Trend: Growing interest in push ads and notifications on mobile.

  • Tip: Run campaigns using push notifications via platforms like PropellerAds, RichPush, and Pushground to boost CTR and drive users back to your offers.

9、Using AI for Mobile Traffic Analysis Artificial intelligence and machine learning are becoming integral to traffic arbitrage, helping to analyze user behavior more accurately, predict campaign success, and optimize creatives.

• • Trend: Increased use of AI and ML for mobile traffic analysis and optimization.

  • Tip: Leverage AI solutions for automated bid and creative optimization. Platforms like Voluum and AdsBridge offer AI tools to integrate into ad campaigns.

Conclusion Mobile traffic in 2024 presents new opportunities for arbitrage specialists, fueled by app growth, interactive ad formats, mobile payments, and new advertising platforms. Trends indicate that the future of mobile arbitrage lies in using AI, programmatic advertising, hyperlocal targeting, and integrating innovative payment solutions. To remain successful, it’s essential to stay adaptable, keep up with new tools, and use automation to achieve optimal results.