TikTok Shop Merchant Alliance Sales Guide: Four easy steps to boost sales!

In the TikTok Shop ecosystem, the Affiliate Program has become a secret weapon for many brands to quickly grow their sales. Through influencers, merchants can quickly reach target users and achieve sales explosions with the help of influencers' fan base and content creation capabilities. Want to know how to do it? Then don't miss this article!

I. Advantages of joining the TikTok Shop Merchant Alliance

1. The natural traffic advantage of influencers: influencers have a loyal fan base, and their recommendations are more likely to gain user trust, thereby increasing conversion rates.

2. Low risk and high return: Merchants only need to pay commission after the transaction, without prepaying advertising fees, which reduces the cost of trial and error.

3. Win-win situation of brand exposure and sales: The influencer’s content not only brings sales, but also increases brand awareness through video dissemination.

II. How to use the merchant alliance?

1. First, log in to the seller center

2. Then click "Alliance Cargo"

3. Finally, in the left menu, find the "Alliance Cooperation" option. You can start choosing to cooperate with your target influencers.

III. Merchant Alliance Product Promotion Guide

Step 1: Choose the right influencer

(1) Analysis of talent types:

•Vertical influencers: precise fans, high conversion rate, suitable for niche categories (such as beauty and home furnishings).

•Pan-entertainment experts: have a large fan base, but a low conversion rate, suitable for mass consumer products.

• Small and medium-sized experts: high cost-effectiveness, flexible cooperation, suitable for businesses with limited budgets.

•Top influencers: large exposure, but high cooperation costs, suitable for the brand promotion stage.

(2) Tool recommendations:

Use the "Expert Plaza" function in the TikTok Shop backend to filter the influencer's fan portraits, sales records and other data.

Step 2: Optimize product pages to increase conversion rates

(1) High click-through rate main picture design:

The main picture is the user’s first impression. It is recommended to use scenario pictures to highlight the core selling points of the product.

(2) The “three golden elements” of the detail page:

•Price advantage: Clearly mark discounted prices or limited-time offers.

•Pain point solving: Use brief copy to describe the user’s pain point and show how the product solves the problem.

•User reviews: Show positive reviews from real users to enhance trust.

(3) Tips for setting commission ratio:

Set an attractive commission rate based on the product profit margin and market competition. For example, a high-profit product can have a commission rate of 15%-20%, while a low-profit product can have a commission rate of 5%-10%.

Step 3: Monitor data and continuously optimize

Through the data analysis tools that come with the TikTok Merchant Alliance Platform, merchants can view relevant data in real time and adjust subsequent optimization strategies.

What data is monitored?

• Traffic sources: Understand which channels drive traffic to your product pages.

• Interaction rate: View the interaction data such as views, likes, comments, etc. of the product video or advertisement.

• Conversion rate: Monitor actual purchases after ad clicks to evaluate advertising effectiveness and return on investment.

Step 4: Adjust influencer cooperation and product optimization strategies based on data

• Influencer cooperation: Understand which influencers bring the best conversion results based on data, continue to increase cooperation efforts, or eliminate those influencers with poor results.

• Product optimization: If certain products have poor sales data, try adjusting the product description, images, price or commission strategy to see if you can improve conversion rate.

Step 5: Multi-account affiliate marketing

(1) Advantages:

• Expand market coverage: Multiple accounts help merchants enter different regions and markets, conduct localized marketing, and increase global exposure of the brand.

• Optimize advertising and resource allocation: Multiple accounts can accurately target different audiences, flexibly allocate advertising budgets, improve advertising effectiveness, and reduce resource waste.

• Increase brand exposure and customer trust: Increase brand visibility and strengthen customer brand trust through simultaneous promotion on multiple accounts.

• Increase profit channels: Each account operates independently, and merchants can increase profit opportunities through multiple sales channels and cooperation with different influencers.

(2) Multi-account management: If a merchant operates multiple stores or brands, he or she can use the proxy IP service provided by IPFoxy to assign an independent and clean IP address to each account, ensuring that each store can enjoy an independent network environment and traffic source, and avoiding multiple accounts sharing the same IP address, which may be judged as a violation by the platform and lead to the store being blocked.

The above is all the content of TikTok Shop Merchant Alliance, thank you for watching!