As the leading e-commerce platform in Southeast Asia, Shopee has maintained rapid growth since its establishment. In 2023, the total order volume of Shopee has reached 8.2 billion. So, why is Shopee attracting more and more people going s? What are the thresholds for joining Shopee and what issues need to be paid attention to?
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Ⅰ. Understanding Shopee
Shopee is a e-commerce platform dedicated to building a one-stop s solution, providing sellers with s expansion needs with opportunities to enter the Southeast Asian and Latin American markets, and providing support to sellers in logistics services, Chinese/multi-language translation, payment security, traffic matrix, and incubation.
Shopee has a significant advantage that cannot be ignored: it covers the blue ocean of e-commerce growth. It has unlocked the high-growth areas of global e-commerce, and its business covers major markets that can reach more than 1 billion people.
It is worth noting that among the ten first stops that new sellers on Shopee can choose, there are four high-potential stops: Brazil, the Philippines, Vietnam, and Thailand. High-potential stops have the characteristics of a large population base and the advantage of a fast-growing e-commerce market. For new sellers, the difficulty of placing orders and the traffic cost are relatively lower, making them a good choice for the first s expansion. Therefore, Shopee continues to attract more and more s sellers to settle in.
Ⅱ. Requirements for entering Shopee
1. Business license
Shopee requires that entrants have a legal business license for a company or a business license for an individual business operator registered in mainland China or Hong Kong.
Among them, the business license includes: a valid limited company license and a sole proprietorship license, and cannot be a cancelled license. If the license is newly registered, you need to wait for the license to be available on the national information disclosure website before you can settle in. When the Shopee official conducts a qualification review, it will check whether the corresponding company has any abnormal operation. If there is any abnormality, the entrant needs to solve the relevant problems before passing the review.
At the same time, the seller guarantees the authenticity, consistency and accuracy of all the information applied for entry, and cannot enter repeatedly. Do not look for an agency to handle or purchase any review materials, and do not borrow information and materials from other sellers.
2. The product meets the requirements
Sellers are required to sell products that meet local export requirements and import requirements of the target market. For example, 3C electronic products must have CCC certification.
3. e-commerce experience
Sellers who want to join the platform need to have more than 3 months of e-commerce experience, including the current mainstream e-commerce platforms in Europe, America, Southeast Asia, and Latin America (such as Amazon, eBay, AliExpress, etc.). Although e-commerce experience is required, according to Shopee’s latest merchant recruitment policy, starting from July 1, 2023, all new sellers will not be required to provide bank statements.
Ⅲ. Key points for Shopee’s anti-blocking measures
After reaching the entry threshold and successfully entering, sellers also need to pay attention to network issues. Since Shopee is a e-commerce company, all operating sites are located s. At the same time, the actual operation process often has more complex influencing factors. In order to better localize the target market, differentiate operations and marketing, sellers are often required to use a stable network environment and the IP of the target market, which can make the operation more stable and effective.
In order to reduce the risk, sellers are advised not to use free proxies, because in this case the number of IPs is very limited, and it is easy to share IPs with others. If others use this IP to perform risky operations, their own stores may also be linked and cause accidental damage. In order to avoid unnecessary disasters, it is best to use exclusive IPs and obtain clean IPs from IPFoxy's large-capacity IP pool.
For new sellers preparing to join Shopee, they must not only understand the platform’s qualifications and target market, but also pay attention to network issues and other matters after joining the platform to ensure smooth store operations.