Threads Ads for Sellers: Meta’s New Opportunity Explained​

Meta advertising ecosystem welcomes a key variable: Threads is officially open! With the access of this traffic engine with 350 million monthly active users to the advertising system, cross-border sellers are standing at the forefront of seizing new dividends at low cost. This article will dismantle the operational strategy and practical points of Threads advertising to help you quickly layout this blue ocean market.

1. What are Threads ?

Threads is not another independent social platform, but a Meta strategic product developed by the Instagram team and positioned as a " text community that promotes open discussion " . Its core features include:

1. Seamless integration with Instagram:

Users can log in directly with their Instagram account, and fan relationships will be automatically synchronized, greatly reducing brand migration costs.

2. Lightweight content ecology:

Mainly based on text updates (supports pictures / videos), users are encouraged to engage in real-time discussions around hot topics, and the community atmosphere is more inclined towards relaxed and friendly conversations.

3. Young users lead:

Most of the early users came from the young group of Instagram, with a significant proportion of Generation Z. They are highly receptive to emerging brands and are the natural target customer group for categories such as fashion, beauty, and 3C .

For cross-border sellers, the essence of Threads is a highly active traffic pool within the Meta ecosystem, which is particularly suitable for building brand awareness through content interaction.

2. Threads ’ growth potential: the blue ocean dividend of 350 million monthly active users

Threads ' user growth rate is phenomenal:

1. Explosive Growth:

The number of users exceeded 100 million within 5 days of its launch , far exceeding ChatGPT's record during the same period. Currently, the number of monthly active users has reached 350 million, and the number of daily active users exceeds 100 million.

2. Global coverage:

Advertising has been opened to more than 40 countries and regions, including core cross-border e-commerce markets such as the United States, Japan, and Southeast Asia, and continues to expand.

3. High commercial value users:

More than three-quarters of users actively follow corporate accounts, indicating strong commercial intentions and consumption potential.

This scale has surpassed most independent social platforms, and because the advertising volume is still in the testing phase ( Meta actively controls the display frequency), the competition intensity is significantly lower than Facebook and Instagram .

3. Threads Advertising Practice Guide: Delivery Strategies and Risk Control Points

1. Advertising function core mechanism

(1) Placement name : " Threads Feed "

(2) Display format: Single-image ads interspersed in the information flow (videos are not supported yet), supporting aspect ratios of 16:9 to 1:1 (it is recommended to avoid vertical images with an aspect ratio less than 1:1 to prevent cropping)

(3) Support goals: number of people covered, traffic, website conversion volume (shopping conversion is not yet available)

(4) Create a path:

① Select " Awareness " , " Traffic " or " Sales " as your advertising objective

② Enable "Threads " in placement settings (bound to Instagram feed by default)

③ Reuse existing image assets (no need to design them specifically for Threads)

2. Low-cost startup tips

(1) Material reuse:

Directly call compliant images for Facebook/Instagram dynamic ads to quickly test user responses.

(2) Placement combination delivery:

Select " Advanced Empowerment Placement " and the system will automatically allocate budget to high-potential positions such as Threads .

(3) Early bonus capture:

Test with a small budget (recommended 20-50/ day), and prioritize users in English-speaking regions (such as the United States and Australia), because the current CPM cost is about 30% lower than FB .

3. Brand safety and account blocking prevention

Threads ads must strictly follow Meta policies to avoid account risks:

(1) Content Sensitivity Control:

With the Inventory Filter enabled , Meta will analyze content across the platform to identify posts involving violence, adult content, hate speech, controversial social issues, fake news / misleading information, illegal activities , etc.

(2) Content compliance avoidance guide:

① False advertising copy (such as " immediate results " and " No. 1 in the world " ) is prohibited.

② The text ratio of the image should be ≤20% to avoid inducing clicks.

(3) Account compliance and avoidance:

Meta 's risk control system monitors the account's payment information, IP address, etc. to identify abnormal or high-risk signals:

① IP address frequently changes / unstable usage / high-risk IP :

Accounts logging in from a large number of IPs in different geographic locations in a short period of time , or using data center IPs or low-quality residential IPs may trigger risk control. It is recommended to use IP Foxy 's stable, clean static residential IP to avoid frequent node switching.

② Payment information is unstable:

Frequent changes in payment methods, or inconsistency between payment card information and account registration information, or use of high-risk payment methods such as prepaid cards and virtual cards may easily trigger risk control. It is recommended to use a stable, reliable payment method that is consistent with the account registration information.

(4) Home page mandatory association:

Through Instagram binding Threads corporate homepage, it can be posted only after the user's authorization.

4. Three strategic perspectives for cross-border sellers to deploy Threads

1. Seize the early traffic dividend:

Currently, the advertising volume of Threads is less than 1/10 of that of FB , and the CPM cost advantage is significant, which is especially suitable for new brands to acquire customers at low cost.

For light-decision categories such as fashion apparel, household goods, and creative products, priority can be given to testing conversion links (such as directing traffic to independent station promotion pages).

2. Building brand dialogue scenarios:

① Take advantage of Threads ' community interaction genes and carry out: topic marketing / user UGC collection / limited-time benefits to activate fans.

② Brands can simultaneously operate Threads accounts to publish industry insights and product stories to enhance trust.

3. Meta Ecosystem Collaborative Operations:

Threads is not an isolated channel and needs to be linked with the existing matrix:

(1) Data Integration:

Use Pixel to track the entire user path from Threads click to conversion and optimize remarketing strategies.

(2) Dynamic Advertising Collaboration:

Push Facebook/Instagram dynamic product ads ( DPA ) to users who click on Threads to increase repurchase rate.

(3) AI tools enhance efficiency:

Combined with Meta Advantage+, it automatically optimizes placement, budget and creative combination to reduce operational burden.

The opening of Threads advertising marks a new cycle in the distribution of Meta ecological traffic. For cross-border sellers, the opportunity at this moment is that user attention has shifted, but advertising competition is not saturated. Seizing this blue ocean of 350 million users may become a key battle for cross-border brands to break out of the traffic competition.