Increase Google AdSense revenue: CPM and eCPM and optimization tips

In the first half of this year, Google AdSense users have gradually discovered that the advertising billing model has been updated to CPM, and some users who have updated have also found that their income has decreased. How to optimize and increase income under the CPM billing model? You can refer to the following points!

Ⅰ. CPM and eCPM

1. What is CPM

CPM (Cost-Per-Mille), or cost per thousand impressions or cost per thousand exposures, is an indicator for advertisers. Under the CPM model, advertisers pay for every 1,000 impressions of their ads, regardless of whether users click on the ads or not.

There are many indicators on the report page of Google Adsense, among which PageRPM (Revenue per 1,000 Page Views) actually corresponds to CPM. Assuming that the revenue per 1,000 views is $15, and this page has 5 ad units, that is, after displaying 5,000 ads, you can get $15 in revenue, and the CPM per 1,000 views is $3.

2. What is eCPM

eCPM (effective cost per mille) refers to the advertising revenue that can be obtained for every thousand impressions. It is an indicator for advertising publishers and a more comprehensive indicator for measuring the profitability of pages and websites.

Ⅱ. Optimization methods and precautions

eCPM is directly related to the revenue of advertising publishers, so understanding eCPM optimization methods and precautions can effectively increase overall revenue.

1. Test different ad formats and placements

Different ad formats and positions will affect display and eCPM. Regularly test and analyze the performance of different ad formats and position combinations. It is best to test them together on mobile and desktop devices to find the best combination to maximize revenue.

2. Improve user experience

A better user experience can effectively increase ad impressions, engagement, and revenue, speed up page loading, and adopt responsive design that adapts to different devices and screen sizes, which can reduce interference with user experience.

At the same time, improving content relevance is also a good method. The more relevant the content of a website or page is to the ads in it, the better the ad effect is and the greater the potential for ad revenue. Providing valuable content to a specific audience can also attract high-quality traffic and advertisers.

3. Attract high-quality traffic through SEO

SEO can effectively attract natural search traffic and allow more high-quality users to visit pages or websites.

4. Pay attention to seasonality and market demand

Adjust advertising strategies based on seasonality and holiday demand in different regions, as advertisers tend to increase their investments during these periods. Seizing these opportunities can also increase advertising effectiveness and revenue.

5. Use multiple ad networks

Joining more advertising networks means gaining more sources of income. You can choose advertising networks that offer more favorable policies for different regions to enhance your income potential.

6. Network environment guarantee

Whether you use multiple ad networks or hold multiple accounts in the same ad network, you need to pay attention to the network environment. Because each platform will monitor the user's device and IP information and generate relevant records. If an IP has improper behavior or violation records, the accounts that overlap or are associated with this IP will be affected and face the risk of reduced advertising revenue or even no advertising revenue.

You can use IPFoxy proxy to provide an independent IP for each account, which can effectively prevent association and prevent the negative impact caused by invalid traffic. Its efficient and stable connection can also provide security for the account.

Ⅲ. Final Thoughts

Understanding CPM and eCPM as well as optimization points and precautions can effectively improve advertising effectiveness and advertising revenue, and also help improve traffic quality.