TikTok Sellers: How to Adapt to the New Account Health Rules?

In March, TikTok Shop introduced new rules, introducing a new scoring method and punishment method for account health scores. If you violate the rules, the platform will impose corresponding penalties depending on the severity of the violation. In addition to limiting traffic and blocking the account, it also involves the rights of various store activities, including but not limited to product release, alliance use, and fund withdrawal. However, as long as you understand the specific rules and related mechanisms, and do a good job of prevention and preparation, you can basically effectively guarantee the normal operation of your account and store.

Ⅰ. Content of the New Regulations

1. Account Health Score

TikTok's platform rules cover all aspects, and the account health score is one of them. It uses a score from 0 to 1000 to indicate the account health status, reflecting the score changes in the past 180 days. New stores have an initial score of 200. If you violate the rules or fail to meet the platform performance standards, you may lose points, but if the number of successfully fulfilled orders meets the standards or passes the rules test, you can get extra points.

There are several important nodes in the account health score, namely 200 points and 50 points. If it is above 200, it is in a healthy state, and if it is below 200, it will face penalties.

2. Main types of violations

TikTok shop's account health scoring mechanism can be said to comprehensively cover all aspects of the platform's rules, which can be roughly divided into the following categories:

Product violation: involves posting prohibited products.

Product safety violations: involving product recalls and safety issues.

Release quality violations: These violations involve product release issues, such as incorrect product category selection, incomplete product information, etc.

Intellectual property violations: such as trademark or copyright infringement, distribution of counterfeit goods, and lack of brand authorization.

Violation of fair trading regulations: involving fraudulent orders, suspicious transactions and other issues that affect the integrity of the platform.

Fulfillment and after-sales violations: involving order fulfillment issues, such as delayed shipment.

Account management violations: issues related to account entry, account finances, and account inactivity.

Buyer review violations: involving manipulation of reviews and negative reviews.

II. Countermeasures

1. Check your inbox regularly

It is best to check your Merchant Center inbox and email once a day to check for any deductions and violation notifications and handle them in a timely manner.

2. Complaint or Correction of Violations

After receiving the violation notification, for the violations that have been punished, you can collect and upload the supporting documents and appeal; for the violations that have not been punished immediately, you can take corrective measures. If the appeal or correction is approved, the deducted points will be returned to the health score.

3. Take the exam

After learning the relevant rules, take the accompanying rules exam for the violation before the exam expires and answer all the questions correctly to pass. However, you can only take the exam a limited number of times, so be prepared and take the exam on time. After passing the exam, your account health score will increase, and the duration of the penalty below 200 points will be reduced.

4. Increase orders

4 points will be added for every 200 "completed" orders in the past 180 days, excluding orders with any problems (such as returns and refunds). The maximum order score per week is 20 points.

5. Use proxies to maintain stability

TikTok's high requirements for the network are obvious to all users and sellers. If the IP to which the account belongs does not meet the standards, it will inevitably lead to account abnormalities. It is necessary to do a good job of account stability maintenance from the beginning. You can use IPFoxy's high-purity exclusive IP to provide accounts and stores with real and stable network identities, reducing the risk of account management violations.

Ⅲ. Final Thoughts

Doing a good job in store stability maintenance, regularly checking account status, and promptly handling violations can effectively ensure the smooth operation of the store.