Google AdSense click-through rate is pitifully low? Ad revenue is pitifully low? Want to know how to increase AdSense revenue? If you are suffering from invalid traffic, or you are worried about how to increase the click-through rate, then this article is your savior! Let's read on with me ~
Table of contents
Ⅰ.What is Adsense ?
AdSense is an advertising service provided by Google . It allows website owners to display Google ads on their websites and make money by clicking on these ads. In simple terms, if you have a website or blog, you can join the AdSense program, and Google will put some ads on your website. When someone clicks on these ads, Google will give you some money. In other words , you can make money by displaying ads ~
Ⅱ.What is Google AdSense invalid traffic? What are the causes of invalid traffic?
As mentioned earlier, we can increase revenue through ad clicks, but before that, we must be clear that not all clicks are valid! If it is invalid traffic, it will not help the development of your cross-border business, but may increase unnecessary costs!
So, what is invalid traffic? Invalid traffic refers to visits that do not bring any value to your website or ads. Invalid traffic includes but is not limited to:
1. Clicking on your own ads: Advertisers clicking on their own ads or encouraging colleagues, relatives and friends to click on ads are also invalid ads.
2. Robot clicks : Some programs will automatically click on ads on websites. These clicks are not performed by real people, so even if the ad is clicked many times, no one will really be interested in your product .
3. Buying traffic : Some people will spend money to buy traffic, which looks real, but in fact the visitors are not interested in your website .
4. Inducing clicks : Some websites place ads in locations where users may accidentally click on them, such as placing an inducing link that looks like a close button next to the ad.
Invalid traffic does not bring value to advertisers. These ad clicks or impressions are usually generated by automated tools, robots or human manipulation, rather than real, interested user behavior. No actual business benefits will be generated, including reduced advertising revenue and restrictions on advertising display .
Even the account may be banned because it violates AdSense policies, which will not only harm the interests of advertisers, but also affect the publisher's reputation and the sustainability of the business.
In addition, invalid traffic may also cause the advertising platform’s algorithms to misjudge advertising effectiveness, affecting the formulation of future advertising strategies.
Ⅲ.How to avoid "invalid traffic"?
1. Avoid invalid click activity: Do not click on your own ads or use any means to artificially increase the number of clicks and impressions of your ads. This includes using automated clicking tools or asking others to click on your ads.
2. Avoid accidental clicks : Arrange ads reasonably and make sure ads are separated from content. Try to avoid placing ads close to functions and avoid unreasonable ad scene settings, which may mislead users to click and result in invalid traffic .
3. Regularly monitor ad performance : Use tools such as Google Analytics to monitor ad performance and obtain detailed information about app visitors to identify suspicious user behaviors, such as abnormal IP addresses or a large number of clicks or impressions in a short period of time. Block these users and resolve abnormal traffic issues in a timely manner .
4. SEO optimization: Improve the click-through rate of Adsense through content optimization and keyword research, and find ways to make users naturally and actively search and pay attention to the business, attracting more natural traffic. Effective SEO can avoid invalid traffic, significantly improve the online visibility and traffic of the website, thereby increasing potential customers and sales.
5. Use independent IP addresses: Account association may cause Google AdSense to detect invalid traffic, because the system may regard multiple accounts from the same IP address or with similar behavior patterns as violations. Therefore, it is recommended to use independent IP addresses and devices for each account . It is recommended to choose a reliable proxy like IPFoxy, which provides clean IP addresses around the world, including residential and data center IPs , and also guarantees your stability and speed when operating cross-border advertising business.
IV. Conclusion
In short, increasing Google AdSense CTR and revenue requires patience and continuous effort. Hopefully, by implementing the above strategies, you can increase AdSense CTR and revenue while avoiding invalid traffic and potential account issues .