Possible reasons and solutions for Instagram ad rejection

Although Instagram has a huge user base and a versatile advertising system, advertising on Instagram is not always smooth. Before being successfully delivered and displayed to target users, it may be stuck at the review stage. What are the possible reasons for Instagram advertising failures, and what are the solutions and prevention methods?

Ⅰ. Possible reasons for Instagram ad rejection

First, let's learn some additional information about ad review. There are generally two situations when an ad fails review: one is that it is rejected after editing and submitting, and the other is that it is rejected after passing the review. This is because the platform combines machine and manual review, and ads may not be reviewed according to all policies before being displayed, but all ads may be reviewed again at any time.

The review process may include: images, videos or text, positioning information, ad landing pages, special ad categories, advertiser permissions and other key components and information. Next, let’s learn about some possible reasons for failure of the review.

1. The account has been restricted from advertising functions

The platform will impose advertising restrictions on "problematic accounts". Advertising restrictions actually include several different aspects, such as restrictions on the amount of advertising that an advertising account can spend per day, some advertising features are no longer available, or even it is impossible to place ads on the Meta platform.

Why are some advertising accounts restricted from advertising? Generally, there are the following reasons:

The behavior of the advertising account violates Meta's community standards, advertising standards, or other policies and terms. For example, the advertisements placed are illegal, discriminatory, or fraudulent.

If the platform suspects that the ad account has been hacked, in order to protect the security and assets of the ad account, the use of the ad function will be restricted first.

The advertising account did not conduct or pass the platform’s two-factor authentication for account security.

Some advertising accounts are too new, and the platform will consider these accounts to lack credibility and experience. The restrictions will not be further relaxed until the platform considers that the account weight and credit are high enough.

There are unsettled advertising fees in the advertising account, i.e., outstanding debts.

2. Appearance of non-existent functional images

Some ads lack interactive features, such as being unable to play videos or vote, but the ads have video play button images, voting option images, or instructions to slide blocks or click on something. This may seem like just part of regular ad creative, but it can easily mislead users and affect user experience, so the platform will not approve such ads.

3. Misuse of Meta Brand Assets

Some advertisements will include call-to-action content, such as guiding users to follow the advertiser’s social media platform account and listing the social media platforms where the advertiser is located. At this time, the logo of the social media platform is often used to quickly and concisely explain the information. Meta’s mainstream social media such as Instagram, Facebook, WhatsApp, etc. are all high-frequency platforms.

Although not all advertising campaigns require permission to use a logo, you still need to comply with Meta usage standards during use. Common misunderstandings include:

Modify, abbreviate or translate the word Instagram into another language or use non-English characters, or replace the logo.

Incorporating “Insta”, “gram” or any part of the brand into the ad brand.

Placing the Instagram brand in a negative context as part of a script or storyline.

Ⅱ. Solutions to Instagram Ad Rejection

After an ad is rejected, the account will receive an email notification and a link to the Meta Business Support Home. Open the notification on the Meta Ads Manager notification page to help troubleshoot the reason why the ad was rejected.

1. Secondary release

Modify the ad: Check the ad components (such as images, videos, text, positioning or landing pages) and modify any non-compliant parts.

· Create a new ad directly: Delete the original failed ad, create a new ad, and submit it to the review process. If it passes the review, the ad will not be judged as illegal, and it will not affect the reputation and weight of the ad account. However, deleted ads cannot be reviewed again.

·Apply for review

If an advertisement is judged to be incorrect, you can apply for another review, which will generally be completed and the result will be issued within 48 hours.

2. Increase weight to reduce risk

The reasons for the advertising function restrictions mentioned above, including the advertising account being suspected of being attacked, high risk, unverified, and the account being too new, can actually be solved by working hard on the Internet to reduce risks and increase weights in advance.

The above problems are often caused by unstable account IP, association or overlap with blacklisted IP, inaccurate IP positioning or repeated jumping. When the platform detects these phenomena, it is easy to open advertising restrictions. Using IPFoxy to provide a safer and pure IP for advertising accounts, multiple target markets can be easily and accurately positioned, reducing abnormal risks, and providing an extra layer of protection for advertising.

Ⅲ. Final Thoughts

There are many possible reasons why Instagram ads may be rejected. Timely investigation and the use of reliable online tools can often effectively solve the problem.