Unity Ads Essentials: Delivery, Monetization, and Setup

As a well-known cross-platform game engine, Unity is not only a good tool for game development, but also supports advertising business. Unity Ads can bring higher profits to game developers. Learn about the monetization methods and delivery strategies of Unity Ads to better realize advertising revenue.

Ⅰ. How does Unity Ads generate revenue?

When a Unity game needs to display ads, there will be an open bidding process for different advertisers to bid for the display opportunity. Advertisers can set different bids for different ad display types, which can bring diversified revenue to developers. The ad display types are arranged in order from low to high in terms of expected revenue:

Ad start (player triggered ads)

Completed view (players watch the entire ad)

Click (player clicks on the ad and jumps to the external link)

Install (player clicks to go to an external page and install the product)

eCPM (ad revenue per thousand impressions) is an important indicator for measuring the overall revenue of a game. The key to achieving a higher eCPM is to continuously create high-quality ad impressions. But to be honest, the most important thing is the quality and details of the game itself, as well as the strategy for advertising.

Ⅱ. What are the main types of ads in Unity Ads?

There are mainly interstitial ads, rewarded ads, and banner ads.

Ⅲ. What are the key points of Unity Ads delivery techniques?

Rewarded ads, as the name suggests, incentivize players to watch ads by issuing rewards. Therefore, rewarded ads often perform better and are more likely to bring in higher revenue.

1. Give the player the choice

Allowing players to choose whether to watch ads not only reduces damage to the user experience, but also allows players to be more focused and more likely to be interested in the products in the ads.

2. Choose the right ad location and content

Since it is an incentive-based advertisement, focus on the game store, login rewards, extra game lives or stamina, double level rewards, etc., because these are what players need most.

High-quality advertising ideas are more likely to attract users to click on them. For example, similar to the trial ads commonly seen in advertising networks, ads that can show the actual gameplay of the game are often more likely to attract the attention of gamers.

However, it is worth noting that advertising revenue is not the only revenue that games can bring. Do not ignore the virtual services and products that can be purchased within the game app, and try not to let advertising affect it. In other words, the benefits brought to players by rewarded ads should not be too great, and try not to use purchasable virtual services and products as advertising rewards.

Ⅳ. What should I pay attention to when installing Unity?

Many users have reported that the key points are to download from the official website, start as an administrator, and avoid having folders named in Chinese on the installation path. These methods can effectively increase the success rate of installation. However, many users need to download the international version in order to obtain more complete and richer services. In this case, the network environment is an important condition for the success of the installation.

Using a proxy can provide a safer, more stable and more efficient network environment for installation. For example, IPFoxy, which has a large number of pure static IPs, can greatly improve the success rate of installation and is also effective for subsequent use. However, it should be noted that it is best to complete the installation steps at one time and do not change the network in the middle, otherwise it will easily fail.

Ⅴ. Final Thoughts

Unity Ads may not be the most influential advertisement, but it is indeed quite suitable for game applications and game players. Understanding the common precautions of Unity Ads will help improve the efficiency of advertising and obtain higher revenue.