2025 Guide: Wix vs. WordPress—Which Is Best for Beginners?

Nowadays, there are still newcomers to  e-commerce independent websites. Most people will choose a starting platform from the mainstream options, such as Wix and WordPress. But which of the two platforms is more suitable for you? This comparison may help you!

Ⅰ. E-commerce Application

Wix and WordPress are not completely dedicated to e-commerce independent websites. They both have blog-related functions (such as content publishing, classification, adding tags, etc.), so we first explore the application characteristics of these two platforms in e-commerce.

Wix is more suitable for beginners with weak technical foundation to build a simple store directly. There is no need to install additional plug-ins. Its editor supports dragging and dropping various elements to layout the store, and the platform itself also has many templates suitable for online stores, which can be directly added to the website.

Wordpress is often used with WooCommerce plug-ins for e-commerce independent sites, because the platform has few built-in e-commerce functions, and the use of plug-ins also requires continuous learning and updating. However, if you have a good technical foundation, you can use Wordpress more flexibly and continuously improve the store and its functional experience, which also shows that it is more suitable for building sites that can be used stably for a long time.

When building an independent website, you generally need to use additional solutions and plug-ins to obtain more comprehensive e-commerce functions regardless of the platform you choose. When testing a store, it is best to use a proxy to simulate the access environment of users in the target market, check the localization performance of the website operation, whether the functions are normal, etc. During the overall operation process, use IPFoxy's exclusive static residence to improve the security and stability of the website, and accurately locate it to the target market.

In general, Wix is easier to use, but not as scalable as WordPress. If it is a short-term, small-scale store, Wix is suitable; if it requires a long-term, stable, and complex store, WordPress is more suitable.

Ⅱ. Fees

The latest payment plans of the two platforms can be found on their respective official websites. Wix's monthly payment plans range widely, from $17 for Light to $159 for Business Elite, but Core and Business are basically enough for small stores. WordPress has more monthly payment plans, with Business and eCommerce costing $25 and $45 respectively. Specific plans and feature comparisons can also be found on the official website.

Ⅲ. SEO

Whether relying on a third-party platform or an independent website, SEO is an important task that affects store traffic and conversion.

Wix simplifies SEO work. Not only does it automate many SEO elements (such as meta descriptions, title tags, and sitemaps), it also provides personalized SEO checklists and is beginner-friendly.

WordPress itself has a good website weight, and it still has high flexibility in SEO, which is conducive to better independent control of SEO, but the process often requires adjusting the code or using additional plug-ins, which means that a certain technical foundation is still needed.

Ⅳ. Service Support

It is easy to encounter various problems when building a website and conducting initial testing operations. At this time, the customer support provided by the platform is very important.

Wix not only has FAQs, tutorials, knowledge base and forum modules on its official website, but also provides telephone support services during certain working hours and email support.

WordPress is relatively inconvenient in terms of service support, because it generally only provides real-time customer service Q&A services for most paying users on weekdays, and only for higher-level paying users on weekends. If there are problems with plug-ins and themes from external suppliers, you need to find the service support of the external suppliers. However, WordPress also has a knowledge base and forum.

Ⅴ. Final Thoughts

Wix and WordPress have their own advantages and disadvantages in various dimensions of independent website building, and entrants need to make judgments and choices based on their own needs and budget.