Google Adx account restricted and suspended:When will risk control cease?

In order to maintain the ecology and order of the advertising system, Google has been maintaining strict monitoring. Recently, it has been tightening standards and adjusting policies, and has taken restrictive measures against a number of advertisers with invalid traffic problems. When will the risk control end? In the face of constant policy adjustments, what should advertisers do?

Ⅰ. Google Ad Policy Adjustment

In order to reduce fraud and ensure the reliability of advertising sources, Google has adjusted its local service advertising policy since November 21, requiring all companies that place advertisements to be verified by Google Business Profile. To complete the verification, advertisers need to add or confirm addresses, select industries, and complete business and identity information on the platform. Generally, they also need to confirm their identities through phone calls, text messages, emails, etc.

In fact, Google had already begun to gradually carry out verification and review of advertising users, as well as countermeasures against violations such as advertising fraud, and since October, there have been cases where advertising accounts have been restricted due to invalid traffic.

Although being restricted cannot be equated with being disabled, it will obviously take a long time for the account to be restored to normal use, which will not only affect business progress and payment settlement, but also the weight and reputation of the account itself. Google has a large number of advertising users, and the duration of monitoring and verification is also very long. Obviously, risk control cannot be completed in the short term, but advertising users still need to remain cautious and take corresponding measures to ensure the normal operation of advertising accounts and businesses.

Ⅱ. What do advertising users do?

1. Comply with platform regulations

Timely verification: If you need to run specific ads or ads that require additional certification (such as the financial industry and its products), or if you are selected by Google and notified that verification is required, then advertisers need to complete verification in a timely manner. Generally, there are 30 days to start verification and another 30 days to complete verification. If you fail to complete it in time, your account will be suspended.

Prevent unqualified invalid traffic: Invalid traffic is the hardest hit area for account restriction and ban, and is a key point that advertisers need to pay attention to in the long term.

Do not click on your own ads, and do not request, encourage, or induce others to click on their ads.

Do not place ads near page content or interactive buttons, otherwise it will be easily judged as inducing click behavior. Keeping a distance can prevent accidental clicks and invalid traffic.

If you want to cooperate with a third party for promotion, confirm in advance whether the promotion method violates the platform rules. For example, using pop-up and pop-under windows is not only illegal, but also has a strong negative impact on the user experience and is not conducive to generating high-quality traffic.

2. Use network tools properly

Google has a variety of monitoring methods. In addition to using complex algorithms, there is also a deny list, which records the IP addresses of accounts with violations or banned accounts. If the IP of an advertising account overlaps or is associated with an IP on the deny list, the platform will intercept the relevant traffic or even take more stringent measures.

Therefore, it is very important to prevent association, especially for some users who have multiple accounts and may need to target markets in multiple regions around the world. You can use IPFoxy to provide a secure independent IP for the advertising account, which can not only effectively prevent association, but also prevent violations caused by unqualified invalid traffic.

Ⅲ. Final Thoughts

Although Google's monitoring is constantly tightening and its policies are constantly being updated, the scientific use of reliable network tools and reasonable account operations are still of great help to the normal advancement of advertising accounts and advertising businesses.