Seller's Guide To Lazada Southeast Asian：Entry & Operation Guide

Southeast Asia's e-commerce market is welcoming unprecedented growth opportunities. As the region's leading cross-border e-commerce platform, Lazada has opened a golden channel for sellers to reach 600 million consumers. In 2025 , the platform's policy dividends will be upgraded and the entry threshold will be optimized. How can you seize this opportunity? This article will analyze the full process and localized operation points of Lazada's cross-border entry in detail to help you seize the opportunity and dig gold in Southeast Asia.

one, Policy dividends

(one) New Seller Support Program ( 2025 Upgraded Version)

Traffic tilt: New stores will enjoy search weighting in the first three months and can apply for the "Lazada Rising Star Program " to obtain exclusive traffic packages.

Commission reduction: The first month's commission is reduced to 0.5% , and some categories enjoy a 90- day 1% commission cap policy.

Logistics subsidy: Use Lazada official logistics ( LGS ) for delivery, and the first 100 orders will receive a 50% shipping subsidy .

(two) LazMall Brand Mall Bonus

Traffic monopoly: LazMall products account for more than 70% of the platform’s search traffic, and brand sellers can apply for the “ Golden Shopping Cart ” to increase conversion rates .

Event priority: Brand mall products are automatically selected for the 9.9/11.11 promotion main venue, free of registration fee.

(three) Southeast Asia localization policy

Overseas warehouse subsidies: Storage fees for overseas warehouses in Indonesia/Thailand are reduced by 30% , and new sellers enjoy subsidies for first-leg freight.

Localized settlement: Malaysia / Philippines site supports local currency settlement (no need to exchange currency).

two, Lazada entry conditions and process

(one) Eligibility and document preparation

1. Account type selection

Individual entry: You need to provide a local ID card / passport of the target country (Singapore / Malaysia / Vietnam requires a local ID card, Thailand / Indonesia / Philippines can use an international passport).

Enterprise settlement: It is necessary to register a local company in the target country (such as NIB & Izin Usaha in Indonesia and PP20 VAT registration form in Thailand ).

2. Core Document List

Identity information: Personal ID card / passport or business license (local registration required).

Bank account: local personal / corporate bank account (the information must be consistent with the registered entity).

Contact information: local mobile phone number (must be valid for a long time), Google mailbox.

Store name: Prepare multiple alternative names to avoid repeated or illegal naming.

(two) Step-by-step guide to the onboarding process

1. Visit the official website and register

Go to the corresponding country site and click " Sell on Lazada " to enter the seller center. Then select the "Local Store" type.

2. Fill in basic information

Select individual / enterprise type, fill in mobile number, email address, password, and set store name.

3. Qualification verification and binding

Upload a scanned copy of your ID card / business license and bind your local bank account.

4. Product listing and review

Upload at least 1 SKU (local stores have no category restrictions and can freely choose products). It is usually submitted on the same day on weekdays and the review will be completed the next day .

5. Activate store

After the review is passed, log in to the seller center to complete sorting warehouse settings, logistics docking and other operations. It is recommended to participate in the platform novice training.

three, Multi-account operation and risk control

(one) Multi-account operation logic

1. Account positioning strategy

Vertical category matrix : Each account focuses on 1-2 categories to avoid cross-category distribution that triggers " duplicate operation " risk control.

Regionalized operations : Register accounts for the six Southeast Asian countries and select products based on local festivals (such as Ramadan in Indonesia ) .

2. Account quantity recommendation

Beginner period : 1-2 accounts (it is recommended to operate the Malaysia / Thailand site first, as the logistics time is fast and the return rate is low).

Mature stage : 3-5 accounts can be deployed in a single country ( the " one license, one account " principle must be met).

(two) Practical skills for multi-account operation

1. Traffic distribution strategy

Ad isolation: Each account uses an independent Lazada ad account to avoid keyword overlap.

Off-site traffic diversion: When directing traffic to different accounts, use shortening tools to hide the source.

2. Localized Operations

Customer Service Team: Philippine / Indonesian accounts are equipped with local language customer service.

Fulfillment optimization: Malaysia / Thailand stations stock official warehouses ( LGF ), and Indonesia / Philippines stations use sea transportation for large cargo.

3. Multi-account anti-association technology

If your store is identified as having multiple accounts associated by the Lazada platform, it is easy to get blocked . You can try the following methods to prevent multiple store operations from being blocked:

(1) Network Isolation:

In addition to device isolation, another key point to note is IP isolation. You can use a static residential IP (such as IPFoxy proxy IP service provider) to obtain a local proxy configuration and bind an account , thereby simulating a local enterprise and creating a one-number-one- IP environment login . Moreover, one IP can be used by multiple devices at the same time without restrictions.

(2) Payment Isolation:

Each account is bound to an independent corporate Alipay /Payoneer account, and the payment card number cannot be repeated.

(3) Data Isolation

Product information: The main image, title, and detail page need to be differentiated.

Operation rhythm: The listing time and promotion activities of each account are staggered to avoid a large number of orders in the same period triggering risk control.

Cross-border entry into Lazada is not only the starting point for entering the Southeast Asian market, but also a key step in building a global brand. From qualification preparation to multi-account operation, to policy dividend utilization, each step contains huge growth potential. Thank you for watching. I hope this article will be helpful to you and help you build a high-return hot-selling store. All cross-border players are welcome to share and discuss in the comment area.